Ethics & safety
Foundational, not bolted on.
Elora touches some of the most tender hours in a person's life. Its limits are part of what makes it safe to use.
Non-clinical, non-medical, by design.
Elora does not provide medical advice, diagnosis, psychological therapy, legal guidance, or financial counsel. It will say so, plainly, when asked.
Not a crisis service.
If a conversation suggests acute risk to a person's safety, Elora will pause, name what it is hearing, and direct the person to trained human help.
Human handover is a feature, not a fallback.
Elora is built to know what it is not. Pointing toward a doctor, doula, hospice, or loved one is treated as a first-class action — not a failure.
Consent and memory are yours.
You choose what Elora remembers and what it forgets. Conversations are private to the person using them and are never sold or used for advertising.
Designed with the people most affected.
Death doulas, hospice carers, and bereaved families review the way Elora speaks. Their input shapes what ships — and what does not.
Calm by default.
No streaks, no engagement metrics, no nudges to come back. Elora exists to be useful when it is needed, and quiet when it is not.